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This is a good article. I would just point out that it was Memeland who started the SocialFi meta copied by Portal and others. You had to put <3 Memeland in your twitter bio for months and tweet copypastas etc. They ran 9gagceo and the main account to well over a million followers. Then they rugged the bot farms by requiring claimers to hold $2 of ERC20 $MEME to collect the reward

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You're right. Thanks for adding that Stevie!

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